Clinic Management
Good Reasons to Buy an Existing Salon
By Greg Milner, The Marketing Guy. So, you want to be in the beauty business? Good for you. Of all the business choices available to you, the beauty and personal care sector is a good one. Its a sector thats showing rapid growth. In the United States for example, between 2000 and 2001, revenue from hair salons, beauty salons, nail and tanning salons grew by a whopping 78%! (Source: US Bureau of.....
Gift Vouchers or Golden Opportunities
By Paul Carbis Always ask the person redeeming the voucher to fill out a client card before their treatment Their visit may be the start of a new client relationship. Gift certificates are an ideal way to generate extra sales for your salon, especially at times like Christmas, Valentines Day, Easter and Mothers Day. To maximise your profits from gift voucher sales, here are some simple.....
Christmas in the clinic
Everyone accepts that Christmas is the one true crazy season for the beauty industry. There arent enough hours in a day and even if there were staff are worked to maximum capacity. In years gone by I have written about marketing ideas, displaying Christmas stock and preparing your salon for this wonderfully busy and profitable period. But this year as we start to think about our Christmas.....
A Commitment To Training
The role of a modern, professional beauty therapist and aesthetician is complex to say the least. Not only does she require the para-medical training of a nurse but is now expected to understand technical product chemistry and pharmaceutical ingredient lists. Then there is the responsibility of being a receptionist, cashier, cleaner, retail sales person, data entry analyst, psychologist,.....
Brand power for the beauty industry
Congratulations! Your doors are finally open and youre ready for clients to come in youve secured reputable skincare brands to use on your clients, youve got the latest most cutting edge IPL machine and youve selected a great name for your business. You even have a doctor or nurse who delivers injectables every 2 weeks. So, how do you know that a client is going to select your business over.....
